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nbsp; Inducted Year: 2011 In the 1960s, Elliot Handler, a cofounder of Mattel, Inc., envisioned a die-cast car to surpass the popular English Matchbox brand. He wanted a line of toy cars to dominate Mattel’s boys’ division just as its Barbie doll had become the strongest brand in its girls’ division. Handler insisted that the toy cars look authentic, so the project enlisted Harry Bradley, a top auto designer from Chevrolet, to lead the toy design team. What Handler really wanted was []
Rochester, New York: Toy History at The Strong National Museum of Play
Automobile:Hot Wheels Experimotors Fast Cash - Mattel, Inc. — Google Arts & Culture
Toy automobile:Hot Wheels Pro Racing: #44 Kyle Petty - Mattel, Inc. — Google Arts & Culture
An Afternoon at the Strong Museum in Rochester, NY
Strong museum play rochester new hi-res stock photography and images - Alamy
Online Exhibits - The Strong National Museum of Play
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THE STRONG NATIONAL MUSEUM OF PLAY IN ROCHESTER, NEW YORK - Being Summer Shores
Online Exhibits - The Strong National Museum of Play
play set: Hot Wheels: Super Ultimate Garage - Mattel, Inc. — Google Arts & Culture