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Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.
The Genius Behind Olivia Rodrigo's “Sour” Tour Marketing, by Branding Los Angeles
OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School
MTT - Music Think Tank
Kyle Meredith With
Olivia Rodrigo's 'Sour': Five Burning Questions
OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School
Olivia Rodrigo Talks Massive New Tour, Prioritizing Her Mental Health
Olivia Rodrigo's SOUR Meets Sweet Success – The Argo
Learn music marketing strategies from Olivia Rodrigo, Taylor Swift, and Adele - RouteNote Blog
The master marketing strategies behind Olivia Rodrigo's success. – Fanstrategy
Gen Admission
Industry plants and what they mean - Bubblegum Club
8 Times Olivia Rodrigo's Team Proved They Are Marketing Geniuses – STRAPHIE