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Whether a personal trainer looking to influence clients to train more often, a sales person hoping to influence a prospect to become a member or a manager influencing their team to follow their direction, the ability to persuade people is critical.
Real-life examples illustrate how easily and frequently the influence process occurs in everyday life. Includes citations from both recent and classic
Influence: Science and Practice
C ialdini's principles of influence (Cialdini, 1984)
INFLUENCE AT WORK Dr. Robert Cialdini Influence Training & Keynotes
Increased sales: Your powerful psychological weapons of influence
The Science of Influence: How to use persuasion techniques to your advantage
Cialdini Principles: 7 Principles of Influence (+ Examples)
5 Persuasion Techniques From Robert Cialdini
Influence : the psychology of persuasion
How to get better at influence - by Lenny Rachitsky
CMFG Influencing the buyer - Cialdini's 6 principles
Learn How to Influence Buyers & Close More Deals Webinar - Gong